來源：Sportsmediawatch 網址：https://reurl.cc/VmREWn One month into the new NBA media rights deal, viewership remains well above the same point last year. NBA賽季新轉播合約已過一個月，收視人數遠勝過去年同期。 NBA regular season games were averaging Nielsen-estimated 1.91 million viewers across NBCUniversal, ESPN and Amazon Prime Video through the first month of the season, a figure that includes Adobe Analytics for NBC games — up 30 percent from last year and the highest average for the first month of play since 2017. 尼爾森機構統計了NBC，ESPN以及Amazon Prime的收視人數，聯盟目前首季平均收視人數 為191萬，相比去年同期增加了30%，且為2017年以來的新高。 Keep in mind that Nielsen in September shifted to a new “Big Data + Panel” metric that adds viewership from smart TVs, set-top boxes and select providers ’ internal third-party data (including Amazon) to the traditional Nielsen panel. Neither that — nor Nielsen’s previous expansion of out-of-home viewing in February — would fully explain a year-over-year increase of such size, but those methodological changes will generally skew historical comparisons. 但是尼爾森在今年九月用了一個新的評量方式 "Big Data+Panel"，會把用智慧電視，機 上盒以及一些特定供應商(包括Amazon)第三方資料的收看人數加進傳統的尼爾森樣本-- 不過不管是目前的新方式，或者是尼爾森二月的擴大"不在家收視"統計方式，都不能解釋 今年增加這麼多的收視人數，不過採樣方式的改變對於歷史數據的比較會有扭曲的狀況。 ---- NBA沒人看了，NBA板沒人氣了.... -- ※ 發信站: 批踢踢實業坊(ptt.cc), 來自: 61.222.1.183 (臺灣) ※ 文章網址: https://webptt.cc/bbs/NBA/M.1763691602.A.3B4.html