Xbox CEO Acknowledges Exclusives Are Needed to Build a Platform; Decisions Are Still Being Made https://www.ign.com/articles/xbox-ceo-acknowledges-exclusives-are-needed-to- build-a-platform-decisions-are-still-being-made Xbox CEO Asha Sharma has publicly addressed the on-going decision-making process regarding exclusives. Speaking with Bloomberg, Sharma stated that Xbox is trying to balance being a successful video game publisher while also building its own platform, two business models that could be at odds with each other. Xbox執行長阿莎夏爾馬公開談到了有關獨佔遊戲的決策過程。在接受彭博社採訪時，夏爾 馬表示，Xbox正努力在保持成功遊戲發行商地位的同時，打造自己的平台，這兩種商業模 式可能會相互衝突。 "Look, we’re the number two publisher in the world and in order to be a great publisher, you must have your games reach large audiences to play," said Sharma. "At the same time, we’re increasingly becoming a platform, and in order to become a platform, you must have exclusive content and services. And so we’re looking at that very closely. I think that we have to be very thoughtful about each title, on how we want to think about it, and learn from some similar cases in the industry, and that’s what we’re doing.” 「你看，我們是全球第二大發行商，要成為一家優秀的發行商，你的遊戲必須擁有龐大的 受眾群體，」Sharma說。 「與此同時，我們也在不斷轉型為一個平台，而要成為一個平 台，就必須擁有獨家內容和服務。所以我們正在密切關注這一點。我認為我們必須認真思 考每一款遊戲，思考我們想要如何打造它，並藉鑑業內其他類似案例的經驗，而這正是我 們正在做的。」 Ultimately, it sounds like, although decisions are still being made with how Xbox approaches exclusivity, it may continue to evaluate games on a case by case basis. For years, it seemed clear that, while something like Call of Duty will exist on all platforms, something like Halo would remain exclusive to Xbox. That is, until Xbox announced it was bringing Halo: Campaign Evolved to PS5 最終看來，儘管Xbox在獨佔遊戲策略上仍在製定決策，但它可能會繼續逐一評估遊戲。多 年來，似乎很明顯，像《決勝時刻》這樣的遊戲會登陸所有平台，而像《最後一戰》這樣 的遊戲則會保持Xbox獨佔。直到Xbox宣布將《最後一戰：戰役進化》帶到PS5平台，情況 才改變了。 This has created a lot of confusion over where Xbox stands with exclusives. To many, Halo coming to other platforms felt like the end of exclusivity, as it was Xbox's most defining franchise. Xbox also confirmed Fable would be coming to PS5 at launch, signaling a major strategy change. It has also been speculated that Gears of War: E-Day will come to PS5, but nothing has been confirmed. 這引發了人們對Xbox獨佔遊戲策略的諸多困惑。對許多人來說，《最後一戰》登陸其他平 台意味著Xbox獨佔時代的終結，畢竟它是Xbox最具代表性的系列作品。 Xbox也確認《神 鬼寓言》將在PS5發售時同步推出，這標誌著其策略的重大轉變。此外，還有傳言指出《 戰爭機器：E-Day》也將登陸PS5，但目前尚未得到官方證實。 However, all of this was before Asha Sharma took over as head of Xbox. Since then, she has indicated that Xbox will be making big changes to try and get the company back on track. Although many of the things being shown at Xbox's upcoming showcase have probably been in the works long before Sharma was even in consideration for the job, it will be her first moment to properly outline her vision for the company's future, and that likely includes defining some exclusive titles. 然而，這一切都發生在阿莎·夏爾馬接任Xbox負責人之前。自那以後，她表示Xbox將進行 重大改革，試圖讓公司重回正軌。儘管Xbox即將舉行的發布會上展示的許多內容可能早在 夏爾馬被考慮擔任該職位之前就已經在籌備中，但這將是她首次正式闡述其對公司未來的 願景，其中很可能包括公佈一些獨佔遊戲。 -- 今晚你選那一個姿勢?? ○ "○ ○" ○" (|\ (|\ )) )) ○╭○rz ○rz ○rz-st○ /`○rz /`○r27\" ○r27\" ￣′ ○=^ -- ※ 發信站: 批踢踢實業坊(ptt.cc), 來自: 218.173.26.34 (臺灣) ※ 文章網址: https://webptt.cc/bbs/C_Chat/M.1780653072.A.C63.html